Have you spotted the cycling shorts yet? They’re one of the main fashion trends of 2019, which means that nearly every fashionable citizen of Amsterdam is wearing them. That is why Bosch eBike Systems and designer Kimberley Jenneskens joined forces in designing their own, special edition cycling shorts, which were revealed during the Amsterdam Fashion Week Studio 2019 on Saturday 9 March, 2019. And it weren’t just the models wearing the new, hip cycling shorts, but hostesses and influencers as well.
About Jenneskens
JENNESKENS is a young, emerging fashion brand that focuses on the development of high- end streetwear. Durability and fit of the clean designs are a large part of the aesthetic, similar to the focuson sustainable production practices that are giving the brand a fresh and resilient view on fashion of the future. Function and versatility of the pieces play a significant role in this perspective as it is heading into a direction in which most pieces are wearable by either gender. Inspired by worldwide time travels, social shifts and body movements, the brand is thriving towards a distinction in modern minimalism. The company is based in Amsterdam, the Netherlands, but opens itself up to global expansion. It seeks most of its inspirations in New York, which explains the recent opening of a Jenneskens department in Manhattan. Through this multinational channel, the brand is aiming to offer its customers an experience that goes beyond a piece of clothing. Stories behind the designs often go deep into a specific topic or idea, which is why the expression and envisioning of these thoughts are important in the establishment of the brand’s community. Besides a focus on regenerative design, the discipline to give back to the earth greatly influences the formation of the Jenneskens image. Fabrics are sourced locally wherever possible, cut with a zero-waste understanding of pattern creation, and processed into garments in a comfortable in- house working environment. Exceptional quality control and reliable production development is what distinguishes the brand from the market and what will hence help contribute to the development of a circular production system.
About AFW Studio 2019
Besides fashion, AFW Studio stands for photography, art and design. The Compagnietheater is at the heart of this edition, which offers space for a gallery with changing exhibitions on the ground floor, while the top floor is the backdrop for shows from young talent as well as established names.
About Bosch eBike Systems
A new generation of bikes is taking town and country by storm and is already a part of everyday life. eBikes are a modern means of transport for modern people: people in a hurry and people who prefer to take it easy, the fit and the comfort lovers, commuters and pleasure cyclists and, of course, young and old. The tailwind of technology-leading eBikes made by what are already more than 70 leading brands in Europe is powered by components that Bosch is developing to perfection. The Bosch portfolio ranges from the highly efficient drive unit (motor and gearbox) and high-quality batteries to a smart on-board and cycle computer that can be used intuitively. Perfect coordination of components holds the key to typical Bosch performance in terms of both comfort and efficiency.
Like other Bosch products, the eBike systems benefit from the Bosch Group’s technology and production know-how. From conception and engineering to manufacturing, marketing and after-sales service, Bosch eBike Systems constantly set new standards for the eBike industry. The Bosch Group’s experience in the areas of electric motors, sensor technology, displays and lithium-ion batteries ensures that Bosch eBike systems use technology that is invented for life and that eBike users have their fun.
About Bosch
Bosch has been present in the Netherlands since 1903. The Bosch Group employs approximately 3,050 associates in the Netherlands. Major manufacturing facilities are located in Tilburg, Boxtel & Deventer.
The Bosch Group is a leading global supplier of technology and services. It employs roughly 428,000 associates worldwide (as of December 31, 2023). According to preliminary figures, the company generated sales of 91.6 billion euros in 2023. Its operations are divided into four business sectors: Mobility, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT provider, Bosch offers innovative solutions for smart homes, Industry 4.0, and connected mobility. Bosch is pursuing a vision of mobility that is sustainable, safe, and exciting. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to facilitate connected living with products and solutions that either contain artificial intelligence (AI) or have been developed or manufactured with its help. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 470 subsidiary and regional companies in over 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. The basis for the company’s future growth is its innovative strength. At 136 locations across the globe, Bosch employs some 90,000 associates in research and development, of which roughly 48,000 are software engineers.
The company was set up in Stuttgart in 1886 by Robert Bosch (1861–1942) as “Workshop for Precision Mechanics and Electrical Engineering.” The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant upfront investments in the safeguarding of its future. Ninety-four percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The remaining shares are held by Robert Bosch GmbH and by a corporation owned by the Bosch family. The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. The entrepreneurial ownership functions are carried out by the trust.
Additional information is available online at op www.bosch-press.nl, www.bosch.nl, www.bosch.com, www.iot.bosch.com, Twitter, LinkedIn and YouTube: Bosch the Netherlands.